Organised by Braun Büffel, 2014 saw the launch of the inaugural Büffel Art Project, a charity event that took place in different parts of the world. Singapore was the host of this very first event in the year 2014. Funds raised from the project will go towards charity and the beneficiary this year is, Very Special Arts Singapore (VSA Singapore).
The Büffel Art Project was primarily split into two main segments - Büffel Art Competition and Büffel Art Auction. Both segments centred around scale figurines of the brand's distinctive logo, the Braun Büffel bull, which artists used their imaginations and artistic flair to embellish and personalise in any way they felt inspired to do so.
The Büffel Art Competition served as a platform to support aspiring artists in showcasing their talents on a national level. The competition was held on 10 May 2014, at VivoCity, where promising artists constructed their work of art on the spot.
The Büffel Art Auction being the main fund raising arm invited 41 veteran artists around the region to showcase their art using the Büffel figurine. The works of art were exhibited for auction online in May as well as at ION Art gallery in June 2014.
So often we find that art and craftsmanship go hand-in-hand - always attentive to form and function, to beauty and design. Braun Büffel epitomises this, where exquisite items of leather goods have been painstakingly crafted for over 127 years. From saddles and harness for the nobility in 19th Century Germany to modern day leather goods.
Art and philanthropy were recurrent themes in the founder, Johann Braun's life and they are traditions that Braun Büffel is proud to carry on today.